Protecting Your Search Engine Rankings

Your website’s ranking on search engines is a vital element  of your overall marketing campaign, and there are ways to  improve your link popularity through legitimate methods.  Unfortunately, the Internet is populated by bands of  dishonest webmasters seeking to improve their link  popularity by faking out search engines.

The good news is that search engines have figured this out,  and are now on guard for “spam” pages and sites that have  increased their rankings by artificial methods. When a  search engines tracks down such a site, that site is  demoted in ranking or completely removed from the search  engine’s index.

The bad news is that some high quality, completely  above-board sites are being mistaken for